Case Study: Search and Usability

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Tony
April 20, 2009

Disclaimer: KidzClix is a client of Oh No SEO

KidzClix is an online magazine for kids between the ages of 7-14. The purpose of the site is two fold: to create an online educational experience that is entertaining, and a safe space for children to interact online without fear of online predators.

kidzclix

KidzClix

The site presents a number of usability challenges. It is a site designed to be for children, yet informative to parents. How do you create an experience where children know enough to tell their parents about it?  Yet,  compelling enough for them that they want to experience more. You create fun and entertaining educational games that draw the attention of the child. Keep it fresh and simple. The constant attention will bring it to the parents radar, they will review the safety requirements and testimonials and learn of a highly credible experience for their children.

We all know there aren’t that many high quality spaces for our children online. This is a much needed step in the right direction.

We’ll share with you more about this new client as we help develop its’ online strategies and improve the quality of the experience.